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Permission Bites The Mailman
Consumers continue to get tired of junkmail however the U.S. mail is rated the lowest channel in its elasticity to permission. 63% of consumers feel very strongly or somewhat strongly that they give...
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Marketers are pulling a Steve-O
77% of marketers feel that a consumer purchase DOES constitute marketing permission. Conversely, 75% to 80% of consumers feel that making a purchase DOES NOT mean they can be marketed to on their...
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Urban consumers demand more respect than suburbanites
Urban consumers feel 13% stronger than suburban ones that making a purchase DOES NOT constitute permission to market to them on their mobile device. Likewise, Urban consumers also feel 25% more...
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Does requesting product info mean you're giving your permission?
66% of marketers feel that when consumers request product information, download white papers or complete warranty cards without explicit opt-in, means they are also giving their permission to market...
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B2C Companies Feel Stronger About Implied Permission Practices
B2C companies felt 22% less strongly than their B2B counterparts that product information requests constitutes marketing permission. A deeper analysis reveals that B2C companies have a better...
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Consumers unknowingly give their marketing permission
You probably didn't realize that by requesting information, viewing a product demo, entering a contest or sweepstakes or simply by purchasing something you just gave your permission to a company to...
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Think grandma minds sharing her personal info with marketers? Think again!
Contrary to popular belief, consumers 55 and older feel 18% less strongly than other demographics about companies sharing their personal information for marketing purposes. Consumers 18 to 24 felt...
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Marketers Split on Whether Online Tracking is Ethical
Marketers are split down the middle on whether tracking customers online without their permission is ethical. According to our most recent survey, 41% of marketers found the practice acceptable while...
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Consumers Overwhelmingly Against Online Tracking
85% of consumers feel strongly or somwhat strongly that companies should not track their online behavior for marketing purposes. Women are 24% more concerned about their behavior being tracked online...
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Marketers Split on the Practice of Permission Marketing
According to our recent survey, Perceptions of Permission, marketers are split on the actual practice of permission marketing with 45% of marketers indicating they do practice permission marketing...
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Understanding The Different Phases Of A Marketing Lead Funnel
If you were to ask any online marketer – “What is the biggest problem you face in your online business?”, the most common answer would probably be – “Developing an effective lead generation and lead...
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Data or Leads? The Secret to Conversion Optimization
Tracking conversion optimization results is just part of online marketing, but most marketers make it more difficult than it needs to be. Data is an important asset to every marketer. Data tells us...
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Conversion Optimization Involves Seeing Everything From The Customer’s Point...
In order to get a higher percentage of website visitors to take action to become an actual lead or customer, businesses must realize that today’s online marketing has evolved into much more that just...
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Lead Sharing - It works but be mindful how you do it
Many businesses engage in lead sharing with little thought about what they are really doing and how sharing customer and prospect information can actually destroy the relationships they have built or...
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Best Practices for Growing a Very Targeted Email List
As a result of more sophisticated spam filtering, it has gotten exponentially more difficult to get your email messages delivered to your subscribers, let alone have them opened. Below are some email...
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Three Quick Tips for Content-Based Lead Gen
One sure fire way to improve your lead generation is by publishing online content. This can be in the form of blog that you host. It can also be on a social networking site, such as Facebook or...
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Permission Marketing Must Be Transparent To Secure A Meaningful...
A recent article at Forbes states that marketing is out of step with the consumer. Businesses must understand that consumers are in control through information sharing and social media...
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Acquisition marketing is the same - but it's different too!
Acquisition marketing is another trite marketing term for getting new business. Every resource used to acquire new customers through marketing, whether it is a paid website or relationship building,...
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Three Customer Acquisition Tips to Help Grow Your Customer Base
Ongoing customer acquisition activities are a necessity of every business big and small. For some, pivoting customer acquisition strategies can seem overwhelming. However, just keep in mind the...
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Why Comanies Need to Build an Opt-in Marketing Lists
Permission based marketing campaigns require that potential consumers give your their permission before directly marketing to them. Opt-in marketing is a branch of permission marketing that is most...
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